How might we introduce a new paradigm in bathroom cleanliness?

Georgia Pacific developed a foaming liquid that when applied to tissue paper creates a refreshing, clean sensation. The target market would be people that do not use wet wipes on a regular basis. 

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The "neutral" dispensers above had been given as a starting point in terms of size and basic mechanics. The challenge would be to develop a higher fidelity dispenser that would best enable a new bathroom routine.

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To align on the ideal user experience for this game changing product, a small team and myself developed a 2-day workshop with the Georgia Pacific team.  

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The activities we organized included mapping the product's usage onto different life stages and aligning on brand attributes through collage.

 

We came away from the workshop with the mission to...

1.)  create a design that evokes an aspirational sense of cleanliness and seamlessly integrates into the existing bathroom routine  

2.)  develop for a variety of contexts through CMF (color, material and finish) and configurations (wall mount, countertop) 

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Adaptability

Understood convenience and minimal change to existing routines. Minimally invasive, part of the bathroom environment and experience.

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Perception

Set a new standard for cleanliness. Convey the quality and benefits of better hygiene. Shift the paradigm of the bathroom experience.

Performance 

Create an experience that is discrete and effective. Control and tailor the routine. Communicate functionality through form semantics.

 


Before developing forms, the team needed to understand the broader context of home interior trends and Georgia Pacific wanted a report to share with internal stakeholders.  

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Customization through different colors, materials and finishes (CMF) would help integrate the product into a wide variety of bathrooms. Understanding how to effectively develop distinct CMF palettes required an in depth investigation into interior home trends and we began by building a robust evidence wall.

 

 

I developed the process above to structure trend analysis at Radius and organize the build of a stand-alone trend deck as seen below. The trend analysis helped inform the design work, provided a way to visualize the wide variety of bathrooms and created a preliminary CMF palette.

 

How might we make the dispenser seamlessly integrate into the bathroom?

We began exploring a wide range of design archetypes and configurations that might enable the dispenser to sit both on a countertop and on the wall. In addition to this exploration, we also paid close attention to the whole user experience including the workflow involved in refilling the dispenser. 

A few of the concepts were made into foam models to get a rough idea of scale. The concept farthest to the right is the one I had latched onto because it elegantly solved the adaptability issue. In a wall configuration, the bracket would help mount the device but on a countertop, the bracket becomes a platform that would enable a person's hand to slide underneath.

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After creating the scale models, it became apparent that the bracket would not work the way I intended because the height to width ratio did not comfortably allow a hand to fit underneath the dispenser. We continued sketching out alternatives (dashed circles below) but my biggest lesson in this project was learning how to let go of a concept. 

As we funneled down to forms that felt right, we began investigating how to configure the mechanisms to fit inside. I worked closely with a few engineers to weigh the impact on power consumption, efficiency and user access. 

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Below are the final concepts and directions for allowing the dispenser to be adaptable for both the wall and countertop.